USA 2014 olympics

Sochi olympics saw Under Armour and USA Speed-skating, Bobsled and Skeleton join to create an engaging visual on all the USA suits.

The concept was based on Hotrods and pin-striping as true American artform. Under my direction we worked with Steve “the Wizard” Chaszeyka a renowned Pin-striper to create a visual that adorned all USA speed skating, Bobsled & Skeleton suits.

This project saw a close relationship with the USA olympic committee and also the Innovation team at Under Armour. The project was overseen from design conception, creation, Development and finally consumer facing allowing a clear messaging from start to finish.

A very proud moment to have had the opportunity to work with a great team on this.