DC x Under Armour

2013 saw Alter ego launch onto the world of base layer. base layer explored the concept of digital sublimations on compression and utilized the concept of an athletes superhero alter ego.

Working with DC (Warner)  to harness their assets and Direct the project to release them to the world. The exercise saw super hero logos, character art and creative executions.

Alter ego was not limited to base layer but also appeared on Training apparel, Footwear, Cleats and accessories including football gloves and Headwear.

Directed a talented team across Mens, Women’s and Youth.