Under Armour Baselayer 2014

As the novelty base-layer and training areas grow at Under Armour my challenge was how to move the Alter ego (superhero) platform forward with my team across Mens, Women’s and Youth.

Working closely with the team on the designs  The project sees 2 impactful approaches, first  large “Big brand” which explored oversized brand marks and secondly “Beast mode” a project aimed to tie in to college mascots with a very direct impactful visual.