Jamaica 2012 Olympics by Puma

Pumas ongoing partnership with the Jamaican olympic team saw inspiration from the first Olympic Gold for Jamaica in London 1948.

Working closely with Cedella Marley on the apparel collection the graphics showed a strong graphic language which was used across on-track, Podium wear, village wear and also the lifestyle collections.

Alongside the graphic direction we also had the opportunity to create the font and branding that would work across the Jamaica Olympic product.