Mini by Puma

Mini by Puma was a fantastic project which mixed a very respectful heritage visual with a very modern hand. Exploring the brand mark and the usage of the GB Union jack we were able to modernize the collection through confident color usage and material.

When designing the Logo I wanted to create a mark that would look very dynamic and understandable but still stand the test of time. the stacked word marks allow for a very different branding position from any other Puma product across Apparel, Accesories & footwear.