Canada snowboard 2014 olympics

Sochi olympics saw Under Armour and Canada snowboard join to create an engaging visual on all the Canada snowboard Product.

the initial concept was based on the 72′ summit series between Canada and the Soviet union Ice hockey.  I had the pleasure to art direct and also design this product creating an iconic visual which payed tribute to the past but moved forward in a very fast dynamic visually engaging form.

This project saw a close relationship with the Canada olympic committee and the Canada snowboard athletes.

The project was overseen from design conception, creation, Design,  Development and finally consumer facing allowing a clear messaging from start to finish.